Field Sales Events

Our field sales events run throughout the year and cover many areas of the country. They allow thousands of people each year to buy optical equipment satisfied that the telescope or binocular they have chosen is the right one for their needs. This is because they have tested it themselves under actual field conditions in a country park or nature reserve, with expert assistance from our non-commissioned staff to help them make the right choice.

Our field events are open from 10am to 4pm. We accept all major credit cards and part exchange is always considered.

If you need more information or there is a particular product or selection of products you want to test, please contact us before the event by telephoning your nearest In Focus shop (telephone numbers are on the shop page).

Click here to see our events calendar.

North & Midlands

Northumberland Wildlife Trust NE65 0JR

Located on the coast just east of the A1068 one mile south of Amble. Follow the road through High Hauxley, then turn off right towards the Caravan Park. Fork right again to the reserve car park, events are held in the visitor centre. Free parking, information, toilets and wheelchair access. Part of a complex of wetland reserves in Druridge Bay managed by the Northumberland Wildlife Trust.

Durham Wildlife Trust DL14 0AG

On the banks of the River Wear 3 miles West of Bishop Auckland, Low Barns is a place where you can get close to nature. The bird feeding station is always busy with life, from blue tits to tree creepers. There are bird hides across the site, with views across lakes and reed beds where kingfishers and, if you’re lucky, otters and perhaps over wintering bitterns can be seen. Events are held at the Durham Wildlife Trust Centre viewing tower. Free parking, information, refreshments, toilets and wheelchair access.

Yorkshire Wildlife Trust HU15 2LY

North Cave Wetlands, although a former sand and gravel quarry, is now a thriving oasis of wildlife. A mixture of shallow and deep water lakes and reedbeds provide outstanding habitat for passage, breeding and wintering wildfowl, waders, terns and gulls. Events are held in the Crosslands Hide at the end of Dryham Lane.


East Riding of Yorkshire YO25 9RH

Located north of Hull in the East Riding of Yorkshire, Tophill Low Nature reserve is an active Yorkshire Water treatment works built in 1959. It formally opened as a nature reserve in 1993 and features 12 hides spread across a 300 acre site that flanks the river Hull.

South & East

Oxford OX2 9NS

Situated a couple of miles from Oxford City Centre, Farmoor Reservoir lies just off of the A420 between Cumnor and Eynsham. The combination of open reservoir, woodland, and riverside wetlands and meadows attracts a great variety of birds ranging on occasion from Ospreys to Garganey to the sought after Red Throated Diver that visits the site through the winter months. For further information call Keith on 07533 698198.

Kent CT13 9PF

From the town, head towards Sandwich Bay and the golf courses. When reaching the toll gate either park outside of the gate and walk 400 yards to the Observatory or pay the £1 toll fee (refundable against purchases over £100).


South & West

Hampshire & Isle of Wight Wildlife Trust BH24 3PJ

The woodlands, lakes and grasslands at Blashford hum with life and vitality, attracting a plethora of wild birds such as redpolls, bitterns, bramblings and kingfishers. With six bird hides and 8km of rolled gravel paths, bird-watching has never been easier. Up to 5,000 birds can been seen at Blashford Lakes during the winter – some birds travel all the way from Scandinavia to spend their winters here! Common terns, lapwings and oyster catchers are often seen feeding on the lakes. Blashford Lakes is 2 miles north of Ringwood on the A338, turn right (east) onto Ellingham Drove, the reserve entrance is after 500 yards with the main car park to the left and the Education Centre to the right. Please follow In Focus signs.

Dorset BH23 3LX

The 65 hectare site has an unusual combination of habitats including salt marsh with creeks and salt pans, reed beds, freshwater marsh, gravel estuarine banks and sandy scrub. It lies within a stones throw of Christchurch in Dorset. The Reserve car park is 50 yards to the east of The Ship in Distress Pub in Stanpit Village. Optics events are held in the Visitor Centre, a 5 minute walk from the car park. 

Devon EX7 0NF

Dawlish Warren National Nature Reserve is an area of grassland, sand dunes, mudflats and centres on a 1½ mile long sandspit/beach across the mouth of the Exe Estuary. As part of the Exe Estuary it is one of the most important places for wildfowl and wading birds in the whole of the South West. Thousands of birds come to feed, on migration, or to spend the winter here. The reserve is well signposted from the M5. You will find us at the Visitor Centre, a two minute walk from the car park.

Dorset DT5 2JT

Located at the southern end of Portland Bill. Parking and toilets available. There are steps to the viewing area with views over shrubs, fields and the sea.



Gloucestershire GL2 7DF

Leaving the A38 for the WWT, the hall is situated on the left hand side of the road in the heart of Slimbridge village, across the road from the church, with its magnificent spire and resident Peregrines. Events are held between 10am and 3pm.