Archive for Latest News

COVID-19 Updates

Please check this post for updates on our plans as the COVID-19 situation develops.

23rd March

All our shops with the exception of our head office at London Colney are now closed, our staff will be pleased to offer advise on repairs and new purchases over the phone, but unfortunately we are not open to visitors. Phone lines to all shops have been diverted to our HQ number (01727 827 799). We can accept telephone and online orders and of course can provide pre-purchase advice. All purchases are on our usual 14 day approval basis.

Please check our event programme and call us to check if a particular event is still going ahead.

And remember – wildlife watching can be done safely at home or in the countryside and enjoying nature is good for your mental and physical health.

New Shops Opening Soon!

We are pleased to announce the opening of two new shops in Somerset and Lancashire. Both are opening on Wednesday April 1st.

The Somerset shop is located at The Stables Business Park in Rooks Bridge which sits towards the northern edge of the Somerset Levels, an area covering over 160,000 acres and providing some superb birding locations. Following peat extraction during the 1960s, the Somerset Wildlife Trust has transformed the landscape into lakes, reed beds and wet woodland. These relatively new habitats draw in waders, flacks of starlings and numerous rare or elusive breeds including bittern.

For more information about the new Somerset shop click here.

Our new Lancashire location is at the wonderful Brockholes Nature Reserve. The reserve is around 1 mile from junction 31 of the M6 and there is plenty of free car parking next to the shop which is on your left as you drive along the reserve access road.

For more information about the new Lancashire shop click here.

The Stables Business Park

Our new Somerset shop is located at The Stables Business Park

Our shops at Martin Mere, Slimbridge and the London Wetlands Centre will close on March 31st.

Zeiss Adds 32mm Options To Victory SF Range

Zeiss has added 8×32 and 10×32 models to it’s top of the range Victory SF family. The products are expected to start shipping in May and there is likely to be short supply in the first few months so we are taking pre-0rders now.

For more details and to place your pre-order click here.

Here’s what Zeiss has to say about the new editions:

“With birds often hiding in dense cover, it’s essential that you have a wide field of view to allow you to spot any slight movements. The wide field of view of the ZEISS Victory SF binoculars increases the observable area of interest by up to 20% in comparison with other binoculars. Depending on the model, the field of view is between 120 m and 155 m, giving the user an impressive overview.”

And here are some videos outlining some of the features of the SF concept:

 

 

 

 

Zeiss Adds Harpia Videos

Zeiss has added a number of new videos to its Nature channel on YouTube higlighting various features of the Harpia scope range.

The new content, hosted by Simon King, can be found here and we’ve included an example below for you to enjoy!

Opticron MM3 50 Travelscope – Big Scope Features, Small Price!

We’re pleased to announce the latest addition to the Opticron range of travelscopes – the MM3 50 – a small scope that delivers a host of big scope features:

  • Highly effective zoom from wide angle 12x to a properly usable 36x
  • Dual speed focus to pin-point your target bird more easily
  • Comfortable eye placement for spectacle wearers
  • Interchangeable eyepieces including wide angle fixed magnification options
  • Full-body rubber armour covering protects against knocks and bumps
  • Rain and dust proof for piece of mind in any weather
  • Rotating tripod ring for easy scope sharing with your birding partner

The new MM3 50 continues an evolution of the travelscope concept pioneered by Opticron in the early 1990’s with the original Mighty Midget. They are designed and engineered to deliver bright, sharp images with good color contrast and a “large scope” viewing experience.

Constructed from polycarbonate and lightweight alloys, the super-compact optical system creates a body just 20.5cm long and weighing about the same as an 8×32 binocular.

Prices start from just £149.

The MM3 series also includes 60mm models for those that want higher magnification.

Birdfair Ex-demo Equipment For Sale

Following another very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings for ex-demo items from some of our suppliers.

All instruments carry the full manufacturers warranty.

First come, first served and available to order online only but you can click and collect. Please specify which shop you would like to collect from when placing your order.

Over the coming days we will add more items from both our demo stock and from the trade-ins we did over the weekend.

Bookmark this page for updates.

Opticron MM4 77 ED Scope Now In Stock

We are now taking orders for Opticron’s MM4 77 ED scope with stock available in all seven shops and to order online.

We have added a number of scope and eyepiece kits here but if you don’t see exactly what you want, please call us on 01727 827799 to get a quote and to place your order.

Full details of the specification of the new scopes can be found on Opticron’s website here.

Opticron Kids Binocular Summer Sale!

Specially designed with a minimum IPD (interpupillary distance) of 54mm, the 8×23 Savanna is a great choice for the whole family delivering bright and sharp images with good eye relief and depth of field. SPRING SALE £20 OFF!! 30373 8×23 £89 NOW £69.

Click here to buy

Opticron Previews MM4 77mm Scope

Opticron has released a short teaser video of its new MM4 77 ED spotting scope. The company tells us that it will be the lightest and most compact 80mm class scope on the market.

We had a sneak preview a couple of weeks ago and we were very impressed.

The new scope will be available in angled and straight body formats and is expected to be shipping in April with prices starting at £649 (body only).

We are taking pre-orders now – call us on 01727 827799 for more information and pricing.

GPO Passion HD 10×42 – Binocular of the Year 2019

As awarded by Best Binocular Reviews, the GPO Passion HD 10×42 is their Binocular of the Year 2019. Here’s what the reviewer had to say:

“A relative new player in the premium optics market, German Precision Optics (GPO) has really hit the ground running with their flagship Passion HD Series which are designed in Germany, manufactured in Japan and then 100% quality controlled back at their headquarters in Germany.

I say ‘hit the ground running’ because from my initial research into them, the GPO Passion HD binoculars seem to have all the expertise, important features and components that you expect to find on just about any of the ‘alpha’ level binoculars from the more established premium European brands. Thus if you consider their lower price tag, they certainly do seem to offer both a viable and indeed good value alternative should you be in the market for a premium level instrument.”

The GPO series of binoculars are available to buy in the UK exclusively from In Focus – buy the Passion HD 10×42 here or browse the full range here.

Full details of the review here.