The Binocular & Telescope Specialists

Our shops are open on the days noted above. All shop phone lines are diverted to our sales advice line on the days our showrooms are closed.

In Focus, with nation-wide showroom locations and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus showrooms at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Our field events run from 10am to 4pm unless otherwise stated. We accept all major credit cards and part exchange is always considered.

 

Latest News

Opticron Adds Discovery WA ED 8×32

The latest light weight and super-compact 8x32 model from Opticron is the Discovery WA ED 8×32. This is what the company has to say about it: "The Discovery WA ED 8x32 offers improved performance over the WP PC model in...
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Opticron Adds Discovery WA ED 8×32

Opticron Cash Back Offer

Claim £60 Cashback when you purchase a new DBA VHD+ binocular on or before 30th June 2022. To make your claim, print and complete the Claim Form and return it together with a valid sales receipt to Opticron, Unit 21, Titan Court,...
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Opticron Cash Back Offer