The Binocular & Telescope Specialists

All our locations are open and we can take and deliver phone and online orders. All phone lines are diverted to our sales advice line on the days our showrooms are closed. This line is open 10am to 4pm, Monday to Friday only.

In Focus, with nation-wide showroom locations and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus showrooms at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Our field events run from 10am to 4pm unless otherwise stated. We accept all major credit cards and part exchange is always considered.

 

Latest News

Opticron Adds Discovery WA ED 8×32

The latest light weight and super-compact 8x32 model from Opticron is the Discovery WA ED 8×32. This is what the company has to say about it: "The Discovery WA ED 8x32 offers improved performance over the WP PC model in...
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Opticron Adds Discovery WA ED 8×32

Swarovski NL Pure – Call for Availability

We are continuing to receive limited quantities of the exciting new Swarovski NL Pure binocular range. Please call to check availability as the first incoming shipments are of a very limited in number!
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Swarovski NL Pure – Call for Availability

Opticron Explorer ED-R Now Shipping

The latest version of Opticron's superb Explorer WA binocular is now shipping. Joining the usual 8x42 and 10x42 offerings is a super new 8x32 model (pictured). Lightweight, compact and with excellent sharpness and contrast, this new addition is priced at...
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Opticron Explorer ED-R Now Shipping