The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

Willows Farm Colney Heath, Hertfordshire
Titchwell Norfolk
Martin Mere WWT, Lancashire
Denby Dale West Yorkshire
Slimbridge WWT, Gloucestershire
London Wetlands Centre WWT, Barnes
The Anglian Water Birdwatching Centre Rutland Water

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

Opticron Kids Binocular Summer Sale!

Specially designed with a minimum IPD (interpupillary distance) of 54mm, the 8x23 Savanna is a great choice for the whole family delivering bright and sharp images with good eye relief and depth of field. SPRING SALE £20 OFF!! 30373 8x23 £89 NOW £69. Click here to...

Pre-order Opticron’s New MM4 77 ED Scope

With stock expected to arrive in early April, we are now taking pre-orders for Opticron's MM4 77 ED scope. We have added a number of scope and eyepiece kits here but if you don't see exactly what you want, please...

Cashback Offer on Opticron MM4 50 Scopes

Claim £30 Cashback when you purchase a new MM4 50 GA ED Travelscope complete with HDF T or SDLv2 eyepiece on or before 30th April 2019. To make your claim, print and complete the Claim Form and return it together with a valid sales...