The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

OP/TECH Tripod Sleeves

OP/TECH USA's Tripod Sleeves are a convenient way to protect a tripod's legs from the elements when in rough outdoor conditions. Keeping debris from getting clogged in the internal working mechanisms of your tripod prolongs the life of your tripod...
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OP/TECH Tripod Sleeves

North West Bird Watching Festival 2018

Our shop at Martin Mere will be open for business as usual during the annual North West Bird Watching Festival on Saturday 24th and Sunday 25th November. There are plenty of activities planned so why not come along and make...
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North West Bird Watching Festival 2018

Vanguard Comfort Harness

Now in stock. We think this is probably the most comfortable and practical binocular harness we've come across. Here's what Vanguard has to say about it: "The longer you spend time out and about bird watching or looking for local...
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Vanguard Comfort Harness