The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

Cashback Offer on Opticron MM4 50 Scopes

Claim £30 Cashback when you purchase a new MM4 50 GA ED Travelscope complete with HDF T or SDLv2 eyepiece on or before 30th April 2019. To make your claim, print and complete the Claim Form and return it together with a valid sales...
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Cashback Offer on Opticron MM4 50 Scopes

Opticron Previews MM4 77mm Scope

Opticron has released a short teaser video of its new MM4 77 ED spotting scope. The company tells us that it will be the lightest and most compact 80mm class scope on the market. We had a sneak preview a...
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Opticron Previews MM4 77mm Scope

GPO Passion HD 10×42 – Binocular of the Year 2019

As awarded by Best Binocular Reviews, the GPO Passion HD 10x42 is their Binocular of the Year 2019. Here's what the reviewer had to say: "A relative new player in the premium optics market, German Precision Optics (GPO) has really...
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GPO Passion HD 10×42 – Binocular of the Year 2019