The Binocular & Telescope Specialists

Our shops are open on the days noted above. All shop phone lines are diverted to our sales advice line on the days our showrooms are closed.

In Focus, with nation-wide showroom locations and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus showrooms at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Our field events run from 10am to 4pm unless otherwise stated. We accept all major credit cards and part exchange is always considered.


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Opticron Adds Discovery WA ED 10×32