The Binoculars & Telescope Specialists

In Focus, with seven shops and an extensive field sales events programme, are the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with countryside viewing and excellent service from our experienced non-commission based staff, many of whom are birdwatchers, will ensure that you make the right choice. There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

New! Hawke Frontier ED X – Now In Stock

All shops have stock of the new Hawke Frontier ED X binocular or order online here. Here's what the company has to say about it's latest product: "Using a superior optical system, designed around ED glass, the Frontier ED X produces stunning
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New! Hawke Frontier ED X – Now In Stock

Opticron DBA VHD Gets Revamp

The latest version of the range-topping Opticron DBA VHD binocular show a real improvement in performance - impressive given that we liked the first DBA VHD a lot anyway! The company has updated some of the coatings in the optical system
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Opticron DBA VHD Gets Revamp

Nikon: New Monarch HG 30mm Models

We've just received confirmation of the pricing for the new Nikon HG 30mm binocular models - 8x30 £749, 10x30 £799. We're taking pre-orders but Nikon has yet to confirm availability. This is the press release the company issued this week. "Nikon today announces
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Nikon: New Monarch HG 30mm Models