The Binocular & Telescope Specialists

Shop re-opening dates: Our shops will be opening for business as usual on the following dates:

Brockholes Nature Reserve – Tuesday 13th April
Denby Dale – Thursday 15th April
Rutland Water – Monday 12th April
Willows Farm – Thursday 15th April
Rooks Bridge – Wednesday 14th April

We are continuing to take and deliver phone and online orders as normal. All phone lines are diverted to our sales advice line on the days the shops are closed. This line is open 10am to 4pm, Monday to Friday only.

In Focus, with nation-wide shop locations and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Please note: Our events programme is currently suspended due to lockdown restrictions. We plan to re-start as soon as venues become available again.

Latest News

Opticron Adds Discovery WA ED 8×32

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Opticron Explorer ED-R Now Shipping

The latest version of Opticron's superb Explorer WA binocular is now shipping. Joining the usual 8x42 and 10x42 offerings is a super new 8x32 model (pictured). Lightweight, compact and with excellent sharpness and contrast, this new addition is priced at...
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Opticron Explorer ED-R Now Shipping