The Binocular & Telescope Specialists

All shops will be open with all necessary Covid-19 precautions in place. Please check signage on arrival. No appointment necessary but we may ask you to queue outside if the shops are busy.

We are continuing to take and deliver phone and online orders as normal. Click and collect is available from all our shops that are now open. All phone lines are diverted to our sales advice line on the days the shops are closed. This line is open 10am to 4pm, 5 days a week.

In Focus, with six shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Please note: Most of  our events programme is currently suspended but we are able to continue with the sales events listed below. Please call your nearest In Focus shop to check if the event you wish to attend is still taking place.

Latest News

Swarovski NL Pure Demonstration day At Rutland

We are pleased to have Swarovski Optik joining us on the weekend of October 3rd and 4th for a Demonstration event showcasing the exceptional NL Pure binoculars. All models will be available to test with superb views over Rutland Water....
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Swarovski NL Pure Demonstration day At Rutland

Swarovski NL Pure Please call for availability.

We have received our first delivery of the exciting new Swarovski NL Pure binocular range. Please call to check availability as the first incoming shipments are of a very limited in number!
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Swarovski NL Pure Please call for availability.

Opticron Explorer ED-R Now Shipping

The latest version of Opticron's superb Explorer WA binocular is now shipping. Joining the usual 8x42 and 10x42 offerings is a super new 8x32 model (pictured). Lightweight, compact and with excellent sharpness and contrast, this new addition is priced at...
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Opticron Explorer ED-R Now Shipping