The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events




Latest News

Zeiss Adds Harpia Videos

Zeiss has added a number of new videos to its Nature channel on YouTube higlighting various features of the Harpia scope range. The new content, hosted by Simon King, can be found here and we've included an example below for...
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Zeiss Adds Harpia Videos

Opticron MM3 50 Travelscope – Big Scope Features, Small Price!

We're pleased to announce the latest addition to the Opticron range of travelscopes - the MM3 50 - a small scope that delivers a host of big scope features: Highly effective zoom from wide angle 12x to a properly usable...
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Birdfair Ex-demo Equipment For Sale

Following another very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings for ex-demo items from some of our suppliers. All instruments carry the full...
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Birdfair Ex-demo Equipment For Sale