The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

COVID-19 Updates

Please check this post for updates on our plans as the COVID-19 situation develops. 23rd March All our shops with the exception of our head office at London Colney are now closed, our staff will be pleased to offer advise...
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COVID-19 Updates

New Shops Opening Soon!

We are pleased to announce the opening of two new shops in Somerset and Lancashire. Both are opening on Wednesday April 1st. The Somerset shop is located at The Stables Business Park in Rooks Bridge which sits towards the northern...
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New Shops Opening Soon!

Zeiss Adds 32mm Options To Victory SF Range

Zeiss has added 8x32 and 10x32 models to it's top of the range Victory SF family. The products are expected to start shipping in May and there is likely to be short supply in the first few months so we...
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Zeiss Adds 32mm Options To Victory SF Range