The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

Willows Farm Colney Heath, Hertfordshire
Titchwell Norfolk
Martin Mere WWT, Lancashire
Denby Dale West Yorkshire
Slimbridge WWT, Gloucestershire
London Wetlands Centre WWT, Barnes
The Anglian Water Birdwatching Centre Rutland Water

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

Opticron MM4 77 ED Scope Now In Stock

We are now taking orders for Opticron's MM4 77 ED scope with stock available in all seven shops and to order online. We have added a number of scope and eyepiece kits here but if you don't see exactly what...

Opticron Kids Binocular Summer Sale!

Specially designed with a minimum IPD (interpupillary distance) of 54mm, the 8x23 Savanna is a great choice for the whole family delivering bright and sharp images with good eye relief and depth of field. SPRING SALE £20 OFF!! 30373 8x23 £89 NOW £69. Click here to...

Opticron Previews MM4 77mm Scope

Opticron has released a short teaser video of its new MM4 77 ED spotting scope. The company tells us that it will be the lightest and most compact 80mm class scope on the market. We had a sneak preview a...