The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

Willows Farm Colney Heath, Hertfordshire
Titchwell Norfolk
Martin Mere WWT, Lancashire
Denby Dale West Yorkshire
Slimbridge WWT, Gloucestershire
London Wetlands Centre WWT, Barnes
The Anglian Water Birdwatching Centre Rutland Water

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

North West Bird Watching Festival This Weekend

As always, we'll be on site at WWT Martin Mere with some great views for you to try and buy binoculars, scopes and accessories during this year's North West Bird Watching Festival. This is what the WWT says about the...

Opticron Cash Back Offers

Opticron is offering two cash back deals - £50 on the Imagic BGA VHD range and £80 on the superb DBA VHD+ range. Details of how to claim once you've made your purchase are below. Claim £50 Cashback when you purchase a...

Pre-order Your Opticron Image Stabilised Binoculars

The brand new Opticron Imagic IS binocular range is now available to pre-order* here. This exciting new product category from Opticron promises to be something of a game changer with affordable prices and top quality image stabilisation, all backed by...