The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

Vanguard Comfort Harness

Now in stock. We think this is probably the most comfortable and practical binocular harness we've come across. Here's what Vanguard has to say about it: "The longer you spend time out and about bird watching or looking for local...
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Vanguard Comfort Harness

GPO Now At In Focus

We are pleased to announce that we have been able to add German Precision Optics (GPO) binoculars to our online and in-store range. The Passion ED line includes 8x and 10x models with either 32mm or 42mm objective lens. All...
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GPO Now At In Focus

Leica Binoculars Available Online

We have added a selection of Leica binoculars to our online shop. This selection includes the top of the range Noctivid, the latest Ultravid HD Plus line and the ever-popular Trinovid HD range. Several of our shops also carry a...
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Leica Binoculars Available Online