The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events




Latest News

Birdfair Ex-demo Equipment For Sale

Following another very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings for ex-demo items from some of our suppliers. All instruments carry the full...
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Birdfair Ex-demo Equipment For Sale

It’s Birdfair Time Again!

As always we will be in attendance at Birdfair on the shores of Rutland Water in the heart of England. If you are looking for new binoculars, your first scope or want to talk about part exchanging your existing optics,...
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It’s Birdfair Time Again!

Opticron MM4 77 ED Scope Now In Stock

We are now taking orders for Opticron's MM4 77 ED scope with stock available in all seven shops and to order online. We have added a number of scope and eyepiece kits here but if you don't see exactly what...
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Opticron MM4 77 ED Scope Now In Stock