The Binocular & Telescope Specialists

All shops will be open between 10am and 4pm each day with all necessary Covid-19 precautions in place. Please check signage on arrival. No appointment necessary but we may ask you to queue outside if the shops are busy.

We are continuing to take and deliver phone and online orders as normal. Click and collect is available from our London Colney head office. All phone lines are diverted to our head office on the days the shops are closed.

In Focus, with six shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We are pleased to consider part exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

We care about birds

We Care About Birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and during our time as WWT Approved Optics Partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Please note: Our events programme is currently suspended but we have maintained our list of events for when we are able to re-start. Please call our head office on 01727 827799 to check if the event you wish to attend is still taking place.

Latest News

Opticron Explorer ED-R Now Shipping

The latest version of Opticron's superb Explorer WA binocular is now shipping. Joining the usual 8x42 and 10x42 offerings is a super new 8x32 model (pictured). Lightweight, compact and with excellent sharpness and contrast, this new addition is priced at...
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Opticron Explorer ED-R Now Shipping

COVID-19 Updates

Please check this post for updates on our plans as the COVID-19 situation develops. 11th June BREAKING NEWS! Our shops in Denby Dale in Yorkshire and at Willows Farm Village in Hertfordshire will be open 4 days a week from...
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COVID-19 Updates

New Shops Opening Soon!

We are pleased to announce the opening of two new shops in Somerset and Lancashire. Both are opening on Wednesday April 1st. The Somerset shop is located at The Stables Business Park in Rooks Bridge which sits towards the northern...
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New Shops Opening Soon!