The Binocular & Telescope Specialists

In Focus, with seven shops and an extensive field sales events program, is the ideal company for your purchase of binoculars, telescopes and related accessories. Sound advice, with unrivaled viewing opportunities and excellent service from our experienced non-commission staff, most of whom are birdwatchers, will ensure that you make the right choice.

We also consider part-exchange and offer a comprehensive repair service for most leading brands.

There are In Focus shops at:

• Willows Farm, London Colney, Hertfordshire
• Titchwell, Norfolk 
• Martin Mere WWT, Lancashire
  
• Denby Dale, West Yorkshire
  
• Slimbridge WWT, Gloucestershire
  
• London Wetlands Centre WWT, Barnes
  
• The Anglian Water Birdwatching Centre, Rutland Water 

We care about birds

We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of £1,500,000 to conservation projects. In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Field Sales Events

Latest News

Birdfair Has Its 30th Birthday

As always we will be in attendance at Birdfair on the shores of Rutland Water in the heart of England. If you are looking for new binoculars, your first scope or want to talk about part exchanging your existing optics, the

Read More

Free Subscription To RBA With Nikon Binoculars

ONE YEAR FREE SUBSCRIPTION TO RARE BIRD ALERT AVAILABLE WITH PURCHASES OF SELECTED NIKON MONARCH BINOCULARS PURCHASES MUST BE MADE BETWEEN 15TH JUNE AND 31ST AUGUST 2018 (INCLUSIVE). MONARCH HG SERIES ONE YEAR’S FREE SUBSCRIPTION TO RARE BIRD ALERTS - FULL PACKAGE MONARCH 5 & 7

Read More

New! Hawke Frontier ED X – Now In Stock

All shops have stock of the new Hawke Frontier ED X binocular or order online here. Here's what the company has to say about it's latest product: "Using a superior optical system, designed around ED glass, the Frontier ED X produces stunning

Read More