The leading birding equipment & binocular retailer in Norfolk

In Focus' shop at Titchwell on the north Norfolk coast sells a wide range of binoculars and birdwatching equipment from leading manufacturers such as Opticron, Zeiss, Kowa, Nikon, Swarovski, Minox and Steiner as well as our own brand, Delta. We stock binoculars, telescopes, eyepieces, tripods and digiscoping kit as well as accessories, photos and birding books.

A chance to try quality telescopes and binoculars before you buy

Our Norfolk optics shop offers specialist birding equipment demonstrations and excellent viewing facilities - come and try out telescopes and binoculars before you buy. Our staff offer specialist advice about buying scopes and binoculars as well as great after sales service plus all the benefits of their own birdwatching expertise.

Looking for secondhand scopes and bins in Norfolk?

The shop is situated in an old Norfolk flint cottage overlooking the RSPB reserve and has its own patio viewing area. Stock is always at a high level and there are rarely any problems obtaining items at short notice. The staff are all experienced birdwatchers in their own right, which is important in this enormously popular birdwatching area Briarfields Hotel is opposite the shop and offers excellent accommodation for birding weekends. If you want to know more about Norfolk birds and birding, past and present, you can join the Norfolk Bird Club, or buy their latest bulletin at the shop. We always have the latest local and national bird news and rarity photographs from all parts of the country are on sale. Pop in and see us if you are passing.

The shop is easy to find on the main coast road between Brancaster and Thornham with free off road parking. If there is no space in our car park you may use the Briarfield Hotel car park on the other side of the road. There is an hourly 'Coast Hopper' bus service that will stop at the shop if asked.

Shop update December 2009

December has continued to be busy at the In Focus bird table, opposite the shop, with regular Goldfinches, House Sparrows, Blue and Great Tits and the occasional Great Spotted Woodpecker and Jackdaws.

Further afield on the coast and Shorelarks have been at Holkham gap and Snettisham. Waxwings were seen in Cley at the beginning of the month and some fifty two Whooper Swans made an appearance at Stiffkey. At the beginning of the second week it was a time for ducks as an American Wigeon was seen at Welney, a Green-winged Teal at Cley and a Ferruginous Duck at Snettisham.

Our featured artist for December and January is Tony Disley with four original plates from “The Birds of the Seychelles”. A free book is given with any of his paintings sold. Also a single original plate of Dragonflies from the new Collins Guide to Freshwater Life of Britain and Northern Europe.

Top selling binoculars and telescopes

Binoculars:
Opticron Oregon 8x42 and 10x42, great value at £99.00
Explorer 8x42; new and proving very popular £169.00
Taiga 8x25; top compact at £89.00
The full range of Zeiss FL binoculars continue to be our best seller
at the top end of the range.
The new Verano Oasis, with a 8x32, 8x42 and 10x42 starting at £329
have been extremely well received.

Telescopes:
Lightweight is flavour of the last four months with
The Nikon ED50 and Opticron GS52 fighting it out.
Larger scopes include the Opticron ES80ED kit being a top seller
at around £600
The top end shows interest in the new Nikon EDG85 scope, which
for those wanting a top quality scope with ultimate photographic
quality, is a must.

Second hand is continually changing, please give us a call to see if there is anything to tempt you.