In Focus

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In Focus, with seven shops and an extensive field sales events programme, are the ideal company for your purchase of binoculars, telescopes and related accessories.
Sound advice, with countryside viewing and excellent service from our experienced
non-commission based staff, many of whom are birdwatchers, will ensure that you make the right choice. There are In Focus shops at:

 London Colney, Hertfordshire  Titchwell, Norfolk
 Martin Mere WWT, Lancashire
 Denby Dale, West Yorkshire  Slimbridge WWT, Gloucestershire
 London Wetlands Centre WWT, Barnes
 The Anglian Water Birdwatching Centre, Rutland Water

Used Equipment


We care about birds
We are committed to supporting conservation. As a Birdlife International Species Champion, Main Sponsor of Birdfair and WWT Approved Optics partner we have donated in excess of
£1,000,000 to conservation projects.
In Focus is the Birdlife International Species Champion for the critically endangered White-shouldered Ibis.

Species Champion and Birdfair Sponsor Species Champion Birdfair
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This Week's Sales Events
North & Midlands

Sun 17th July Low Barns Nature Reserve, Co Durham
Sun 24th July Washington WWT, Co Durham
Sun 31st July Whisby Nature Park, Lincolnshire

South & East

Sun 17th July Rye Harbour Nature Reserve, E Sussex
Tues 19th July Arundel WWT, West Sussex
Sat 30/Sun31st July Festival of Nature Panshanger, Herts
Sun 31st July Sandwich Bay Bird Observatory, Kent

South & West

Sat 23rd July Portland Bird Observatory, Dorset

Wales & Scotland
Sun 24th July Llanelli, Carmarthenshire
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Useful links to other recommended sites
The Wildfowl & Wetlands Trust     British Birdwatching Fair     Rutland Water Nature Reserve 
The Anglian Water Osprey Project
      Sunbird - The Best of Birdwatching Tours - Wildlife Books & Multimedia Guides
Opticron Swarovski Opticron Swarovski